Overview
Over the course of nine months, Marq the Moment Creative Studio (MTM) teamed up with ‘Client A’ to generate revenue as a brand new start up in a very particular niche. Together, we clarified branding, built two loyal customer communities, created engagement both digitally and in person, and generated 3x Client A’s initial sales goal, helping them to reinvest ahead of schedule and open two retail locations within their first year of business.
The Challenge
Client A had just launched 2 months prior to onboarding with MTM. At the time, Client A was looking to stay afloat with minimal overhead and no storefronts. Client A only offered one very niche product at this time and had zero digital presence or physical presence. They also were undergoing a branding crisis, as their initial logo and name were trademarked by another entity. Client A’s primary goal was to stay in business and at least break even in their first year of operation.
Our Approaches
MTM took a unique omnichannel strategy for social media management and began generating visibility through online community engagement. In conjunction with Client A’s future wishes to scale and expand, MTM strategically planned visual compositions of both static imagery and reels to be dispersed on a set timeline. This planning set the tone for expansion by attracting multiple target audiences at once. While it was tricky to manage, given the niche differences in brand messaging we were faced with, this risk paid off in sales, organic community growth, and constant momentum. A few viral posts later, and we were able to completely split Client A into two separate brands – both dominating their respective industries and boosting each other when relevant.
In regards to the ongoing branding crisis, MTM inspired Client A to define colors, logos, tone of voice, and messaging. MTM then continued to maintain branding cohesion in all aspects of Client A’s marketing plan. This cohesion further inspired both target audiences to identify with the style of content being pushed out online, as well as Client A’s namemark. Consumer communities have gone as far as shortening Client A’s formal name due to the loyalty and familiarity they have grown to have with it.
In addition to social media management, content creation, and branding cohesion, strategy consultation and data analytics reporting have also contributed greatly to Client A’s success in their first official year of business. MTM and Client A maintained an honest and close working relationship that allowed for experimentation and clear expectation. Through this working relationship, MTM was able to determine sales attribution from organic social marketing and directly influence the top of Client A’s sales funnel. These determinations were all driven and influenced by data collection and MTM’s interpretation of third party resources.
Why Our Approach Works
MTM’s strategy worked for Client A because in building credibility and legitimacy for Client A, we maintained authenticity to our messaging. We not only pushed online ads, but we got out into the real world and made connections through community sponsorships and fundraisers. The market analysis MTM published for Client A showed an increased importance in human connection and impact. So that’s exactly what MTM advised and put together. Through the ever-changing market and volatility of a small community start up, we continuously researched, tested, reviewed, and repeated. Client A is living proof that vanity metrics in digital marketing don’t define the numbers on a company’s books and that community engagement can be inspired by more than just viral content.
Please read below for further results and numbers performance.
